MBBc is a marketing mentoring programme dedicated to the emerging black British creative community.
THE OPPORTUNITY: In 2021 there were 225,000 people in marketing & advertising of which approx. 33,000* were black British.
MBBc’s mission is to mentor the creatives within this talented pool, into senior leadership positions.
THE CHALLENGE: 95%** of senior leaders in marketing agencies are white.
I was a typical first generation black British male!
Typically my parents are divorced!
Typically I left school with average grades!
Untypically, I have won 36 awards as a design/creative director in global agencies.
I learned to believe I wasn’t typical.
As a black British creative/design director I represent a pathway black British creatives can believe in.
MBBc is a ‘plug-in’ mentoring programme which an agency can use to inspire individuals. By aligning the agencies creative philosophy/objectives with my experience.
OUR PURPOSE: To empower Black British creatives, to release their potential.
MBBc presents a pathway for black mentees by exploring what informs their creative process.
We analyse this and suggests new methods for creative problem solving.
At MBBc nothing is black & nothing is white.
How would this work?
1. Client identifies talent
2. Align with agency objectives
3. One hour video conferencing fortnightly for two months
4. Feedback to agency fortnightly
5. A try before you buy approach. First two session are FREE. Following sessions £XX?
6. Funding for growth would come from recruitment agencies who have an active BAME or Diversity & Inclusion programme
• Major players
• The Industry Club
*There are potentially 4,000 talented black creatives in the UK who statistically WILL underachieve without bespoke support from programmes similar to MBBc.