LNER back to work campaign. Reunited.

This was a brief like no other. How does LNER, essentially a key national network service, encourage their staff back to work. The government’s Covid messages worked. Stakeholders were naturally fearful their workplace might not be a safe place. When the government messaging signalled a return to work, we used this as an opportunity. An opportunity to REUNITE a dedicated team of people who value their role in this essential service industry. LNER’s TV commercials speak from the heart. They’re honest and emotionally resonate. Respecting this TOV was key. ‘No jazz hands’. A phrase they use to describe the TOV of the previous owners of the rail network. Virgin.