JTI’s ‘Power Up’ Well-Being Survey

JTI employs more than 50k people worldwide. They invest heavily in programmes which encourage staff retention and are consistently accredited in Europe as a leading company for employee welfare. they are consistently accredited as a leading company for employee welfare. This commitment to their workforce works. Power Up is essentially an employee ‘listening strategy’ designed to harness employees ideas through feedback. Powered by a third party product called Glint the campaign innately risked being dry due to its rational objective. To overcome this we used fluid, emotive typography, playful human expressions with a killer sign. An unprecedented number of employees engaged in the programme. Power Up is viewed as a benchmark for JTI Corporate Communications.