JTI Future Of Brands
JTI has been at the forefront of fighting government regulations for many years. Ironically, they recognise the need for government regulations on their products. They anticipated alcohol and sugar related products were next. The idea for The Future of Brands was borne. An award winning experiential stand supported by a website and tactical social content. Exhibiting at the world’s largest Food & Beverage Expos. Its purpose was simple, to educate, inform and align other FMCG brands. The message ‘a perfect storm’ of regulations is almost inevitable unless we collaborate. The visual language of dystopian circus, inspired by Banksy’s Dismaland provided JTI with a fitting stage.